Working closely with the CEO and partners, we created a clear and concise marketing and brand strategy to quickly grow this new startup. We targeted business owners and school administrators with an organic marketing approach and with small-town assemblies to spread the word about the uptick in suicides and mental health options in the workplace and educational sector. For a topic not many want to talk about unless they're lying on a couch in a therapist’s office, the masses were overwhelmingly interested and concerned and asked for more information.

Several team members who had previously worked for a well-known, established, global competitor commented on how aggressive and effective our online and email marketing strategies were for Totumlink compared to those of their prior employer.