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Design

Print and Digital

  • Client:

    Ridge Cafe

  • Location:

    Draper, UT

  • Industry:

    Hospitality: Restaurant

The Challenge

The cafe lacked any real direction over the years with inconsistent administration, a remote location, no website, no SEO and no marketing strategy.

They needed an aggressive plan to fill tables consistently; that targeted a specific local demographic and could pivot offerings throughout the ever-changing COVID landscape while experiencing a global hospitality and restaurant staffing shortage and supply chain issues.

Cafe & Catering
CHAP | COLLEGE STREET BREWHOUSE | ENVIRO CARE | EO TOOLS | RIDGE CAFE | TOTUMLINK | VERDANSA

The Solution

We implemented an aggressive, all-encompassing marketing plan, creative direction, concise SEO initiatives, rebranding, supervision of social media, and email campaigns to target a precise demographic during the slow winter months and the large outdoor demographic that passed this ideal cafe every day.

Even during the COVID shut down, Ridge Cafe is experiencing sales comparable to the prior year due to our ability to pivot and implement a new marketing strategy with immediate results.

With our dedicated and consistent efforts, in Fall 2021, we’ve garnered them an additional $62,000 in revenue over 3 months.

Comparing 2019 (when we started) to 2021:

  • Users increased by 171.18%
  • Sessions increased 162.57%
  • Pages per Session increased 75.20%
  • Average Session Duration increased 61.92%
  • Their visibility is 1844% higher than their competition
  • Keywords ranking in top 100 at beginning: 1
  • Keywords ranking in top 100 currently: 33

Services Provided

  • Brand Marketing
  • Copywriting
  • Creative Direction
  • Customer Retention
  • Email Marketing
  • Event Management
  • Event Promotion
  • Graphic Design
  • Lead Generation
  • Marketing Strategy
  • Media Buying
  • PPC Ad Management
  • Photography
  • Reputation Management
  • Search Engine Optimization
  • Social Media Marketing
  • Website Development
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure
Ridge Catering Brochure

Michelle came up with a customized and aggressive internet marketing plan along with creating additional revenue streams. Not only did she come up with creative ideas for how to drive sales in additional demographics we hadn't thought of, she delivered on the promise of increasing sales and our Google rank. Michelle provided creative direction, website development, social media content generation and pay per click management for exceptional value.

Ridge Cafe, General Manager